The Northern Way

Fictitious hipster bar with a strong Northwoods vibe, located in Southeast Wisconsin. Cool people, occasional special events featuring live events and/or food trucks, Wisconsin brews and themed cocktails. They’ve got good taste but they’re not snobs. The logo needed to be down to earth, a little bit rustic, but not hokey. Outdoor signage, a weekly drink specials menu, business cards and standard bar paraphernalia like coasters and matchbooks were all cooked up for this bar that I kinda wish was real.

I also designed and illustrated a poster for an annual concert. In support of the concert, I created a website for purchasing tickets as well as live-streaming the event. Trucker hats and face masks could be available for purchase through the website or at the bar.