Dear Darling

A bakery in Milwaukee, offering a myriad of items both savory and sweet. Owner and baking queen Caela Johnson needed a cute logo that conveyed love, care and pie. She also needed business cards, printed menus, gift certificates and frequent buyer cards, a website, stickers for packaging and some Dear Darling merchandise, too.

Portraits of Caela and food photography by Little Giant.

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The Northern Way